Free PDF Graphic Design on the Desktop: A Guide for the Non-Designer, 2nd Edition, by Marcelle Lapow Toor
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Graphic Design on the Desktop: A Guide for the Non-Designer, 2nd Edition, by Marcelle Lapow Toor
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The complete and user-friendly introduction to graphic design--in a new edition
Now with information on Web site design, plus examples, exercises, and more!
Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop.
Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production.
This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs.
Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.
- Sales Rank: #580674 in Books
- Published on: 1998-08-11
- Original language: English
- Number of items: 1
- Dimensions: 11.10" h x .66" w x 8.30" l, 1.49 pounds
- Binding: Paperback
- 288 pages
From the Publisher
This essential guide demystifies the graphic design process by providing a basic understanding of the thinking process required to create well-conceived designs for both the printed page and the Web. Including practical hints, ideas, and illustrations, this book was written and designed to give the novice designer and.or desktop publicher all the necessary information to produce more successful, and more professional-looking printed materials and Web pages.
From the Back Cover
The complete and user-friendly introduction to graphic design—in a new edition
Now with information on Web site design, plus examples, exercises, and more!
Today, anyone with a good basic computer setup can produce a newsletter or a Web page—but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop.
Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production.
This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations—and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs.
Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.
About the Author
MARCELLE LAPOW TOOR is Creative Director of her graphic design firm, Digital Designs, and has taught at the Department of Communication at Cornell University for ten years. She has brought her acclaimed Desktop Publishing with Design Workshop to the national conferences of such organizations as Folio, Women in Communications, the International Business Management Council, and MacWorld.
Most helpful customer reviews
3 of 3 people found the following review helpful.
A good book for beginners
By Subarna Ghoshal
I just went through the book, the most important part i liked is its language which is very welcoming for a beginner. I know lots of graphic softwares very well, but unware of some basic designing fundamentals. This book showed me the way. Though the samples in the book is few and not very interesting but has lots of basic information written in compact form so that a beginner can refer back any time. The book is broken down into basic topics a designer should know and its related subtopics. I liked its exercises at end of each chapter. May not be interesting to a person who is already a professional, but its a very handy book for anybody who want to become a designer with limited knowledge about it. I think one should go through it before trying out very hi-end designing books.
0 of 0 people found the following review helpful.
Five Stars
By Naomi W.
Very informative book.
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